The
ability to accept and capture on-line credit card transactions
will greatly enhance the sales potential of any Web site,
even more so with regards to impulse type sales. In such
situations it is essential to close the sale while the
prospect is still on the site. Studies have shown that
the availability of on-line credit card acceptance can
increase on-line sales by 1000%, and it is also an established
fact that credit buyers purchase 2.5 times more products
than cash buyers.
So far so good, you
may say.
However, the installation
of efficient ecommerce systems on a Web site is a process
full of pitfalls for the unwary. First off you will need
a merchant account, to clear transactions with the credit
card companies. Then you will need shopping cart software.
This comes in a wide range of prices and specifications,
with performance ranging from fantastic to considerably
less so.
It must
be capable of interfacing to your merchant account to
enable real time processing of orders, and then must be
programmed to take account of your product range, options,
discount structure and shipping requirements.
Then
you will need a secure server on your site, running SSL
and with the appropriate certification from one of the
recognized agencies. This will encrypt all transactions
between your customer, your site and your merchant account,
and rule out the possibility of unauthorised interception
of credit card details, with all the risk that entails.
We can undertake
to supply and install such a package, tailor-made to your
requirements, including training for on-going use.
For full details
of our services, please contact us by one of the methods listed below:
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